PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. – Watch original web videos.
April 8, 2010
The end of the analog world.
March 25, 2010
The end of advertising.
Advertising actually died about 10 years ago. We’re just living through the mourning part at the moment.
But I have a feeling that what used to be called advertising will be a major part of successful future business models. Where do you think Google gets all it’s billions? There are just too many placements and not enough advertisers at the monment.
March 16, 2010
The end of publishing.
This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference. (Watch to the end.) >>Thanks @timoreilly!
February 26, 2010
Mumsnet – ‘An octopus with pre-menstrual tension.’
Justine Roberts was describing the audience of Mumsnet, her very influential website, at a very thought-provoking meeting of The Albion Society, which discussed ‘Digital Democracy’ in London recently.
Alan Rusbridger also had some interesting comments about the business model Rupert Murdoch is considering for the New York Times. This ‘pay wall’ move could make his paper, The Guardian, the most read English language ‘paper’ in the world.
Here’s the video of the event:
Here’s what Brand Republic and the Telegraph thought of it.
February 2, 2010
January 22, 2010
The spigot is gone.
This blog suffers from bad blogging practices according to ‘the experts’ – - not posting enough. But have been a bit bored with the subject at hand.
Other sources are keeping much better track of the details of the decline. And I’m still watching the different ideas bubbling up about what the future media world might bring.
The old media business models are still in decline. Most have been participating, but are struggling, in the free web content model supported by advertising.
The ad revenue generated by the same content on the web is one tenth of what old media makes by the print version. There’s only so much ad money available, and there’s an abundance of choices for advertisers.
Some are combining advertising with subscriptions for premium members in varing doses.
And then there’s Google, who considers itself a media company, and generates lots of money from advertising.
There are those like Rupert Murdock who think there is a need for a stronger subscription model and less reliance on advertising. He doesn’t like the idea that Google has access to his news company’s content and can serve it up on their search pages with their own advertising.
And the New York Times web site is considering going behind a ‘wall’ of paid subscriptions. In an era of abundance, they’re considering scarcity.
Old media used to own the talent and the spigot to their audience and could charge a fee for access. As well as charging a fee to advertisers for access to their audience.
Now there is no more spigot. The audience is not captured nor is the talent. They have both been set free and the flood gates are open.
January 14, 2010
January 13, 2010
January 6, 2010
Use your iPhone as a cockpit.
Pretty cool idea from Parrot.com! Now you can use your iPhone to fly and you don’t even need a pilot’s license! James Bond would be jealous.
A video game for the real world with nice use of augmented reality.
