(So sorry this blog’s been out of the loop, but hopefully will be back on track soon.)
Google is actively trying to connect with agencies and the agencies are listening, so far.
In this New York Times article, Google makes nice with Leo Burnett. These two forces are after the same prey — the consumer. But they are different species, with very different dna and now they are trying to get along. Could it be that the old model has something that the new model is missing? Or . . .