Malcolm Gladwell is not normal, as anyone who reads him knows. He’s a thinker who thrives in escaping current ways of processing the world we live in. In this interview he displays his contrarian thinking — What if newspapers had just been invented, and the news had always come from your laptop? And he also reveals one of his secrets — he doesn’t use Google because everyone else has access to it, and contrary to what some believe, most information is not available to Google. He prefers the library.
Paper is not dead!
This is from an interview at yesterday’s National Association of Broadcasters 2009 convention.
Very good. I’ve had that same thought about newspapers, what if they hadn’t been invented yet. I’ve also had the same thought about 30″ TV spots. What if only blogs, customer rating sites, corporate blogs, consumer generated content, online conversations, etc. were the only ways to learn about brands. Then someone came along and said — hey, I can tell you most of what you need to no in 30 seconds! How cool is that?
Comment by Stephen Rothman — June 2, 2009 @ 10:55 pm