Advertising actually died about 10 years ago. We’re just living through the mourning part at the moment.
But I have a feeling that what used to be called advertising will be a major part of successful future business models. Where do you think Google gets all it’s billions? There are just too many placements and not enough advertisers at the monment.
Who needs a site when you have YouTube? Ad agency Boone Oakley (sounds like a Wild West show) certainly doesn’t do what everyone else does. And what a great statement about their agency.
I didn’t realize that YouTube videos could have links. Need to find out how this was done. But it’s a bit frustrating being a passive audience. Miss the interactivity. But soooo clever!
Thanks @hmargulies!
(So sorry this blog’s been out of the loop, but hopefully will be back on track soon.)
Google is actively trying to connect with agencies and the agencies are listening, so far.
In this New York Times article, Google makes nice with Leo Burnett. These two forces are after the same prey — the consumer. But they are different species, with very different dna and now they are trying to get along. Could it be that the old model has something that the new model is missing? Or . . .
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