Advertising actually died about 10 years ago. We’re just living through the mourning part at the moment.
But I have a feeling that what used to be called advertising will be a major part of successful future business models. Where do you think Google gets all it’s billions? There are just too many placements and not enough advertisers at the monment.
Anyone looking to gain mastery needs to fail many, many times before they become a master. And anyone looking to embrace innovation must also welcome failure, because it’s the only way to get there.
But as we’re experiencing, it’s just not easy to get through the failure to the success. It never has been.
Observing the decline of the old, and the birth of the new media, as the formerly trapped audience recks havoc on busniess models. The audience itself is now 'broadcast.'