The end. » CBS http://www.susanfitzgerald.com/blog Observing the decline of the old, and the birth of the new media. As well as a few business models along the way. Wed, 14 Apr 2010 12:36:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Where has all the yellow gone? http://www.susanfitzgerald.com/blog/2008/09/04/where-has-all-the-yellow-gone/ http://www.susanfitzgerald.com/blog/2008/09/04/where-has-all-the-yellow-gone/#comments Thu, 04 Sep 2008 21:28:33 +0000 admin http://www.susanfitzgerald.com/blog/?p=21 A few months ago CBS bought CNET. And now it appears that CBS has evaporated CNET. Look at these screen grabs –

CNET Screengrab

CBS screengrab

Go to the sites and see for yourself.

CNET wasn’t perfect, but it had a certain warm ‘yellow’ personality that came along with it’s relevant content. It added a bit of the flavor of the historic SF techie scene. Especially for it’s readers that have been reading it for a very long time.

Now it feels like a silvery highrise in Manhattan. Wonder if the content will absorb that same metalic taste. To be fair, as you go through the site, it’s clear that more work is to be done in the integration. I just thought that CBS would want to bask in that golden glow for a bit longer.

It’s apparent that CBS didn’t pay $1.8 billion for the ‘brand’s personality.’ Let’s see if they continue to like the content.  

It’s puzzling that anyone would buy an online company (new media) for it’s online audience, etc. and then quickly transform it into broadcast (old media) format and image? Again, that was $1.8 billion they paid. The answer must lie deep in the deck of research that was most certainly conducted.

Has anyone else noticed how many sites are starting to look like these two? Is it the influence of Flex, Ajax, etc.? 

Share/Save/Bookmark]]> http://www.susanfitzgerald.com/blog/2008/09/04/where-has-all-the-yellow-gone/feed/ 0 CBS buys CNet for almost $1.75 billion. http://www.susanfitzgerald.com/blog/2008/05/15/cbs-buys-cnet-for-almost-175-billion/ http://www.susanfitzgerald.com/blog/2008/05/15/cbs-buys-cnet-for-almost-175-billion/#comments Thu, 15 May 2008 11:54:33 +0000 admin http://www.susanfitzgerald.com/blog/?p=17 Big TV buys small online tech company. Could be a good match, as both old and new media struggle with what’s next. The deal will include CNet’s Web sites — News.com, TV.com, Mp3.com, MySimon and GameSpot.

 

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