Who needs a site when you have YouTube? Ad agency Boone Oakley (sounds like a Wild West show) certainly doesn’t do what everyone else does. And what a great statement about their agency.
I didn’t realize that YouTube videos could have links. Need to find out how this was done. But it’s a bit frustrating being a passive audience. Miss the interactivity. But soooo clever!
Thanks @hmargulies!
Malcolm Gladwell is not normal, as anyone who reads him knows. He’s a thinker who thrives in escaping current ways of processing the world we live in. In this interview he displays his contrarian thinking — What if newspapers had just been invented, and the news had always come from your laptop? And he also reveals one of his secrets — he doesn’t use Google because everyone else has access to it, and contrary to what some believe, most information is not available to Google. He prefers the library.
Paper is not dead!
This is from an interview at yesterday’s National Association of Broadcasters 2009 convention.
Watch out — The Pythons just launched their own YouTube channel, and are declaring war!
Everything old can be new again.
Soon you’ll have to choose. As digits continue their march into our lives, some of them are going to feel much more like the old paper media. And paper does have it’s advantages.
We’re familiar with Kindle and the other new media readers, but now plastic is getting even closer to paper. Check out these videos on the future of paper. Thank you YouTube. Don’t miss the last one in this posting.
Here’s CNET.com’s take on the Kindle
This is a prototype from PlasticLogic:
More from PlasticLogic:
A report from New Tang Dynasty TV on the green aspects of this new technology that is wildly popular in Japan:
Video on paper — this is from Sony:
This is Readius from Polymer Vision:
From the Human Media Lab at Queen’s University in Canada:
Who thought that paper could be made from digits?
Richard Herstek, a very talented writer I used to work with has sent me a link to his terrific new short film. Not surprisingly, it has been well received in several prestigious film festivals. Congratulations Richard!
In the old media, lines were clear, commercials and ads were just that. They were separate. As you know, many lines have either disappeared or are blurred. And ‘product placement’ is becoming much more common.
It also raises a question or two. Is this film art? Is it advertising? Can companies ‘control’ their ‘image’ or ‘brand’ in new media? Should they?
As a former creative director and copywriter, he knows the advertising format well. Richard was not hired by the company to do this. It’s his idea. And now with YouTube, he can ‘broadcast’ it without client approval, since it’s considered art. Pretty cool. The ‘Creatives’ have now also escaped the broadcast prison. And Richard is using the commercial format to make a social comment. Or is it the other way around?
Companies no longer have to guess, or research, what the consumers ‘want’ and think. As consumers instantly communicate with each other, through emails, text messages, blogs, tweets, and even, shockingly, face to face. Through various means they can tell companies much more than some companies might like. There’s no place to hide.
Sitting in a big corporate meeting several years ago, it was crystal clear to me that since the broadcast model has fallen apart, the best thing that a company can do is simply make a fantastic product, and just stand back. The consumer can take care of a good part of the marketing. Imagine the benefits if the efficiencies were passed along.
After all, with the new media, consumers are creating the research, the advertising and the ‘broadcast’ media all by themselves. The audience is now the marketing engine. And the resources that used to be allotted to marketing can be put to use in product development. The interaction between the consumer and the product, or service, defines the personality of the company.
Powered by WordPress